Perilaku Konsumsi Sugar Sweetened Beverages (SSB) dan Aktifitas Media Social pada Mahasiswa Perkotaan
Sweet Sugar Drink Consumption Behavior and Social Media Activities in Urban College
Abstract
Latar belakang: Sugar Sweetened Beverages (SSB) atau disebut juga dengan minuman berpemanis adalah suatu minuman yang mengandun zat pemanis berkalori tinggi sebagai salah satu kandungan atau bahan di dalam suatu minuman. Kegemaran remaja dalam mengonsumsi minuman bersoda dapat berdampak pada masalah kesehatan. Maraknya pemasaran produk makanan dan minuman melalui media sosial memberikan pengaruh pemilihan asupan makan pada remaja.
Tujuan: Penelitian ini bertujuan untuk melihat gambaran perilaku konsumsi SSB dan hubungannya dengan aktifitas pada sosial media yang berkaitan dengan makan dan minum pada mahasiswa perkotaan.
Metode: Penelitian ini menggunakan disain studi potong lintang. Populasi dalam penelitian ini adalah seluruh mahasiswa perguruan tinggi muhammadiyah yang berada di Jakarta. Pengambilan sampel dilakukan dengan teknik proporsive sampling. Sehingga diperoleh sampel sebesar 134 responden. Pengisian kuesioner dilakukan secara mandiri oleh responden (self-administrated) melalui aplikasi google form.
Hasil: Hasil pengukuran menunjukkan perilaku minum minuman berpemanis mayoritas tinggi (55,2%). Hasil analisis bivariat menunjukkan variable memberikan “LIKE” pada produk minuman berkalori tinggi (p value:0.223), membeli Makanan/Minuman secara daring (Food Delivery) (p value:0.223), melihat Makanan/Minuman yang diiklankan di Sosial Media (pvalue=0.017), Membagikan makanan/Minuman yang diiklankan di berbagai Sosial Media (p value:0.308), mencari dan melihat review terhadap makanan/minuman (p value:0.245), mencari dan melihat review terhadap tempat makan / cafe / restoran (pvalue=0.044), membuat review / konten / postingan terkait makanan / minuman pada media social Anda (p value:0.126).
Kesimpulan: Perilaku konsumsi Sugar Sweetened Beverages (SSB) pada mahasiswa perkotaan terkategorikan tinggi. Aktifitas media sosial berupa melihat makanan/minuman yang diiklankan di sosial media dan aktifitas mencari dan melihat review terhadap tempat makan / cafe / restoran berhubungan signifikan dengan perilaku tersebut.
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