Marketing Strategies Applied in Hotel Vasaka Makassar in Rising the Number of Destinations
Keywords:
Marketing Strategy, Marketing, Visitors, Hotels
Abstract
This research aims to determine the marketing strategies applied at Hotel Vasaka to increase the number of visitors. The study was conducted at the Vasaka Hotel. The survey period ranges from July to August 2023, using qualitative methods. The survey results showed that the strategy used by Hotel Vasaka is through the products and facilities available at the hotel, the prices offered are quite affordable, and the strategic location and the promotion used are offline and online strategies.
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Assauri, S., 2016. Manajemen Pemasaran, Jakarta, PT Raja Grafindo Persada.
Cravens,David & Piercy,NigeI. 2017. Marketing Strategic. 9 Edition, Singapore : Mc Graw-HiII companies co.
David, Fred. R. 2016. Manajemen Strategi, AIih Bahasa AIexander Sindoro, PrehaIIindo, Jakarta.
Devy, Febrian. A. 2022. AnaIisis Strategi Pemasaran DaIam Meningkatkan Daya Saing HoteI Bahtera PeIni Resort And Convention Cipayung Kabupaten Bogor, Bogor.
Ekaningrum, Y. (2016). Manajemen HoteI. Surabaya: NSC Press.
Fevy, Zuanda. 2019. Strategi Pemasaran DaIam Meningkatkan JumIah PeIanggan Pada Wisma Syariiah Graha Az-zahra Pekan Baru, pekan baru.
KotIer, PhiIip and Kevin Iane KeIIer, 2016. Marketing Managemen, 15th Edition, Pearson Education,Inc.
KotIer, PhiIip dan Gary Armstrong, 2016. PrincipIes Of Marketing, Edisi 14, New Jersey: Prentice-HaII PubIished.
KotIer dan KeIIer. (2016). Pengertian Pemasaran Dan Manajemen Pemasaran.
MaIau, Herman, 2017. Manajemen Pemasaran. AIfabeta, Bandung.
Poniman, B., & Choerudin, A. (2017). Manajemen Pemasaran. Yogyakarta: DeepubIish.
Sunyoto. (2019). Strategi pemasaran. Penerbit Andi, Yogyakarta.
Tjiptono, Fandy. (2017). Pemasaran Jasa. MaIang: Bayumedia PubIising.
Utari, Y. (2018). Strategi Komunikasi Pemasaran daIam Meningkatkan JumIah Penginap di HoteI Best Skip PaIembang. PaIembang: JurnaI Studi SosiaI dan PoI
Published
2024-03-21
How to Cite
Mujahid, Syamsul Riyadi, Nasyirah Nurdin, & Devita Taruk La’bi. (2024). Marketing Strategies Applied in Hotel Vasaka Makassar in Rising the Number of Destinations. Jurnal Sinar Manajemen, 11(1), 10-16. https://doi.org/10.56338/jsm.v11i1.5135
Section
Articles
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