The Influence of Using the Shopee E-Commerce Application and Pocket Money on Consumer Financial Behaviour Among Students of Universitas Muhammadiyah Palu
Abstract
This study examines a partial model of the use of the Shopee e-commerce application and pocket money on consumptive financial behavior in students of the University of Muhammadiyah Palu. This type of research is causal associative with a quantitative approach. The sample in this study was 97 students of sampling techniques using the nonprobability sampling method with a purposive sampling approach, data analysis was carried out by multiple linear regression. The results of the model test showed that the use of the Shopee e-commerce application had no significant effect on consumptive financial behavior, while pocket money had a significant influence on consumptive financial behavior. Simultaneously, the use of the Shopee e-commerce application and pocket money has a positive and significant effect on the consumptive financial behavior of students of the University of Muhammadiyah Palu
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