Environmental Communication of the Public Relations Division of Pt Semen Baturaja Tbk in Response to Air Quality Issues in the Community
Keywords:
Environmental Communication, PT Semen Baturaja tbk, Air quality issues
Abstract
This study aims to find out how the role of Public Relations of PT Semen Baturaja Tbk in carrying out effective environmental communication, so as to be able to maintain public trust in the midst of the dynamics of developing environmental issues. The problem contained in this study is that air pollution due to industrial activities is an environmental issue that is increasingly receiving public attention, especially in areas that are directly adjacent to emission sources. The type of research used is field research with a qualitative approach that is descriptive. The data collection methodology used in this study is observation, documentation and interviews. The primary data sources in this study are the leaders of PT Semen Baturaja Tbk, the Public Relations Division of PT Semen Baturaja and the people who live around PT Semen Batujara Tbk. Meanwhile, the source of secondary data was obtained from documentation obtained from the results of the research. The technique for analyzing data is through three stages, namely: data reduction, data presentation and drawing conclusions or verification. Based on the results of the research, the communication practices carried out have led to dialogical and participatory two-way communication and show a positive tendency in building harmonious relationships between companies and society.
References
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Butterick, K. (2018). Introduction to Public Relations Theory and Practice.
Caronge, M. A., Tjarong, M. W., & Irmawaty, R. (2019). Analysis of emission levels in the chimney of the Tonasa Pangkep Cement Factory.
Chendiliana. (2020). The Role of Public Relations in Managing Issue Management (Case Study of Illegal Foreign Worker Management), Chendiliana Faculty of Communication Sciences, Sahid University, Jakarta. 20–37.
Collins, S. P., Storrow, A., Liu, D., Jenkins, C. A., Miller, K. F., Kampe, C., & Butler, J. (2021). IFI Surabaya's Public Relations Strategy in Building Brand Awareness. 10(September), 167–186.
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Nugroho, I. A., Dirgantara, P., Study, P., Communication, I., Telkom, U., & Integrated, K. H. (2023). Environmental Communication in the Integrated Green Village Program in West Cakung Village. 8(3), 547–557.
Ondine, A. F., Wisaksono, R. P. C., & Febriana, A. Y. (2023). Public Relations Issue Management of UPT PLN Madiun related to power outages due to kite flights. SPEECH: Journal of Communication, Social and Humanities Sciences, 2(1), 62–78. https://doi.org/10.47861/tuturan.v2i1.686
Pattanaik, D. (2024). Public Perception of Corporate Environmental Commitments: How Communication Shapes Trust. 63–74.
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Prayudi. (2015). Future Issue Management and Challenges: A Public Relations Approach. Journal of Communication Sciences, 4(1), 25–39.
Prayudi. (2020). Future Issue Management and Challenges: A Public Relations Approach. 25–39.
PT Semen Baturaja, (PERSERO) Tbk. (2021). Public Information Service Report 2021 PT Semen Baturaja (Persero) Tbk. 167–186.
Putri, N. A., & Hermawan, E. (2025). Public Communication Strategy of the South Jakarta Informatics and Statistics Communication Department in Building a Positive Image Through Information Dissemination. Journal of Communication Sciences, Public Administration and State Policy, 2(4), 108–116.
Rachmawati, F., Study, P., Communication, I., & Anyar, G. (2023). Government Public Relations Strategy in Managing Issues in the Post Truth Era. 11(1), 114–127.
Rauf, A. U., Mallongi, A., Daud, Hatta, A., Muhammad Al-Madhoun, W., Amiruddin, Ridwan Rahman, S. A., Wahyu, A., & Astuti, R. D. P. (2021). Community Health Risk Assessment of Total Suspended Particulates near a Cement Plant in Maros Regency, Indonesia. Journal of Health and Pollution, 11(30), 1–13. https://doi.org/10.5696/2156-9614-11.30.210616
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Rianto, P. (2010). Public Opinion, Agenda Setting, and Public Policy. In Journal of Communication (pp. 31–40).
Sari, T. N. (2012). Social Responsibility of PT. Semen Baturaja to the community of Sukajadi Village, East Baturaja District.
Sumantri, M. (2024). Environmental Communication of the Banyuasin Environment Agency (DLH) in an Effort to Overcome Corporate Wastewater Pollution (Case Study of PT. Sutopo Lestari Jaya). 7482(June), 79–89.
Sumarto, R. H. (2016). Communication in Public Relations Activities. Information, 46(1), 63. https://doi.org/10.21831/informasi.v46i1.9650
Syahputra, M. Y., & Evanita, S. (2022). Persuasive Communication Strategies to Save Water and Energy in Realizing Environmentally Friendly Hotels. 4, 1766–1776.
Tiyawati, T. A., Manalu, S. R., & Rakhmad, W. N. (2022). Implementation of Cyber Public Relations in Delivering News on the Regional Government Website.
Urban Id. (2025). Baturaja residents are worried about white dust coming out of the chimney of the Baturaja Cement Factory. Kumparan.com. https://kumparan.com/urbanid/warga-baturaja-resah-debu-putih-keluar-dari-cerobong-pabrik-semen-baturaja-258WsXlbKzs
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Yenrizal. (2017b). The Dissemination of Environmental Values in Rural Farming Communities (Ethnographic Study of Communication in the Community of Tenam Bungkuk Village, Semende Darat, Muara Enim Regency, South Sumatra Province). 1(2), 179–193.
Yuliasih, N. M., Adhika, I. M., & Mahardika, I. G. (2023). Environmental Communication in Household Waste Management in Baturiti Village. 24(2), 141–152.
Algiwity, O. D., Majid, A., & Muttaqin, A. (2021). Public Communication Strategy Through Publicity Media of the Indonesian Muslim University Makassar in the Dissemination of Information on the Independent Learning Program of the Independent Campus in 2021. 15–30.
Amalia, R. (2023). Public Relations Strategy of PT Semen Indonesia (Persero) Tbk. in communicating the new corporate identity to the media public. 8(5), 55.
Ardian, H. Y. (2018). Study of Environmental Communication Theory in Natural Resource Management Research. Journal of Communication Perspectives, 2(1), 1–20. https://jurnal.umj.ac.id/index.php/perspektif/article/view/3894
Arna, Y. D., Mokodongan, R. septiani, Rina, W., & Redha, P. S. (2025). Air Pollution.
Assegaf, A. H., & Tandio, T. (2022). Understanding environmental communication and framing as a praxis of social change. 21(1), 120–129.
Azhar, I. N., Laksana, A., Fajarwati, N. K., & Fitrianti, R. (2025). Corporate Communication Strategy: Building employee loyalty, image, company, and crisis management. pp. 1(03), 72–75.
Wise, T., Irfan, M., & Essa, W. (2021). Air Quality Perception Factors in the City of Bandung. Journal of Environmental Engineering, 27(1), 1–18. https://doi.org/10.5614/j.tl.2020.27.1.1
Bowen, G. A. (2017). Document Analysis in Contemporary Qualitative Research. Qualitative Research Journal.
Butterick, K. (2018). Introduction to Public Relations Theory and Practice.
Caronge, M. A., Tjarong, M. W., & Irmawaty, R. (2019). Analysis of emission levels in the chimney of the Tonasa Pangkep Cement Factory.
Chendiliana. (2020). The Role of Public Relations in Managing Issue Management (Case Study of Illegal Foreign Worker Management), Chendiliana Faculty of Communication Sciences, Sahid University, Jakarta. 20–37.
Collins, S. P., Storrow, A., Liu, D., Jenkins, C. A., Miller, K. F., Kampe, C., & Butler, J. (2021). IFI Surabaya's Public Relations Strategy in Building Brand Awareness. 10(September), 167–186.
Darmawan, B. S., & Al-Khazim, I. (2020). Communication Management in the Public Information Disclosure Service of the Ministry of Environment & Forestry. Journal of Communication Sciences, 10(1), 1–25. https://jurnal.akmrtv.ac.id/jik/article/view/268%0Ahttps://jurnal.akmrtv.ac.id/jik/article/download/268/122
Dhaliwal, S. S., Singh, J., Taneja, P. K., & Mandal, A. (2020). Remediation techniques for removal of heavy metals from the soil contaminated through different sources: a review. Environmental Science and Pollution Research, 27(2), 1319–1333. https://doi.org/10.1007/s11356-019-06967-1
Dirgantara, P., Kalaloi, A. F., & Dianita, I. A. (2024). New Media in Environmental Communication : A Study on CIFOR ( The Center for International Forestry Research ). 22(3), 632–640. https://doi.org/10.14710/jil.22.3.632-640
Faradilla, R., Zulya, F., & Nugroho, S. (2024). Analysis of Priority Environmental Issues in the Air Quality of Samarinda City in 2024. September.
Fauzi, S., & Alkaff, N. B. (2020). Pt Bank Rakyat Indonesia, Tbk's csr program in improving the quality of Indonesia's environment. Journal of Public Relations, JPR, 1(2), 128–138. http://jurnal.bsi.ac.id/index.php/jpr/article/view/501/333
Godam, E. G., & Omego, P. C. (2019). Dissecting the Excellence Theory in Public Relations Practices of Electricity Distribution Companies in Nigeria. 5(2), 14–25.
Hapsari, M. I. (2024). Effective Communication Tactics in Environmental Campaigns: The Role of Public Relations in Awareness and Joint Action. Concept: Journal of Social Humanities and Education, 3(1), 151–157. https://doi.org/10.55606/concept.v3i1.973
Hasna, S., Patrianti, T., & Iftatunnisa, P. V. (2024). Revealing Green Campaign Concept on Public Relations Perspective: a Systematic Literature Review. Communication Perspectives: Journal of Political Communication and Business Communication, 8(2), 229–240. https://doi.org/10.24853/pk.8.2.229-240
Indriani, N., & Evanita, S. (2022). Communication Strategies in Building Community Concern for the Environment (Case Study: Koto Lalang Bandar Village for Padang City). Journal of Education and Counseling, 4(3), 2022.
Jasmine, E., Kinasih, N., Turistiati, A. T., & Nurcandrani, P. S. (2024). Implementation of Excellence Public Relations and Coordinated Management of Meaning in the Socialization of the Four Main Pillars of SABar School Banyumas. 7(1), 1–19.
Khofiya, N., & Sumayya, S. A. (2024). Social Analysis and Information Technology in Urban Air Quality Management: Case Studies in the Cities of Jakarta and Surabaya. Journal of Government Technology and Communication, 6(2), 174–193. https://doi.org/10.33701/jtkp.v6i2.4714
Kustiawan, W., Shaliha, F., & Muharrifah, E. (2024). Public Relations and Issue Management. Journal of Tambusai Education, 8(2), 28734–28742.
Maulana, A. (2025). Antoni, Chairman of SCW, Coordinator of OKU strongly condemns air pollution due to dust from the chimney of the PT Semen Baturaja factory. Liputan4.com. https://liputan4.com/antoni-ketua-scw-koordinator-oku-kecam-keras-pencemaran-udara-akibat-debu-dari-cerobong-pabrik-pt-semen-baturaja/
Meidiana, N., Rezeky, R., & Lumban, M. (2022). Instagram account @ humaskotabekasi as a means of public information services for the Bekasi City Government. 2(2), 119–132.
Mulyana, D. (2019). Communication Science: An Introduction.
Musarofa, Siswanti, Y. D., & Al-Rosyid, L. M. (2025). Ambient Air Quality Study in Limestone Mining Area, Puger District. Environmental Pollution Journal, 5(2), 250–256. https://doi.org/10.58954/epj.v5i2.374
Muttaqin, R. J., El, Thohir, M., & Mardhiyah. (2024). Public Relations Management: Optimization of Digital Media in Public Communication at the Gresik Regency Education Office. Journal of Maps, 7(3), 138–148. file:///C:/Users/Thinkpad/Downloads/5650-13582-1-PB.pdf
Nababan, S. (2024). Public Relations Communication Model in Social Media Literacy. MUKASI: Journal of Communication Sciences, 3(1), 69–78. https://doi.org/10.54259/mukasi.v3i1.2437
Nasution, S. L. R., Girsang, E., Butar-Butar, E. F. M., Hafizah, N. Z., & Manalu, P. (2025). The Impact of Indoor Air Quality on the Occurrence of ISPA in Medan Denai District, Medan City. Indonesian Journal of Environmental Health, 24(3), 277–286. https://doi.org/10.14710/jkli.70451
Nugroho, I. A., Dirgantara, P., Study, P., Communication, I., Telkom, U., & Integrated, K. H. (2023). Environmental Communication in the Integrated Green Village Program in West Cakung Village. 8(3), 547–557.
Ondine, A. F., Wisaksono, R. P. C., & Febriana, A. Y. (2023). Public Relations Issue Management of UPT PLN Madiun related to power outages due to kite flights. SPEECH: Journal of Communication, Social and Humanities Sciences, 2(1), 62–78. https://doi.org/10.47861/tuturan.v2i1.686
Pattanaik, D. (2024). Public Perception of Corporate Environmental Commitments: How Communication Shapes Trust. 63–74.
Pavla, V., Hana, U., Zuzana, P., & Dominika, K. (2024). Symmetrical communication: an intra-organisational system to support conflict and crisis resolution in organisations. Cogent Business and Management, 11(1). https://doi.org/10.1080/23311975.2024.2421414
Pratama, C. I. (2019). Corporate Public Relations Crisis Management PT. Abadi Cement in Tuban in Conflict Resolution with the Community in the .... 1–8. http://repository.unair.ac.id/80098/%0Ahttp://repository.unair.ac.id/80098/3/JURNAL_TSK.28 18 Pre m.pdf
Pratama, E. B., & Oktavia, P. (2024). Challenges in developing environmental communication on the issue of plastic waste. SPEECH: Journal of Communication, Social and Humanities Sciences, 2(3), 303–314. https://doi.org/10.47861/tuturan.v2i3.1153
Pratiwi, R. M., & Pranawukir, I. (2024). The role of public relations in the company to understand the environment. Brand Communication, 3(3), 300–307. https://doi.org/10.70704/bc.v3i3.247
Prayudi. (2015). Future Issue Management and Challenges: A Public Relations Approach. Journal of Communication Sciences, 4(1), 25–39.
Prayudi. (2020). Future Issue Management and Challenges: A Public Relations Approach. 25–39.
PT Semen Baturaja, (PERSERO) Tbk. (2021). Public Information Service Report 2021 PT Semen Baturaja (Persero) Tbk. 167–186.
Putri, N. A., & Hermawan, E. (2025). Public Communication Strategy of the South Jakarta Informatics and Statistics Communication Department in Building a Positive Image Through Information Dissemination. Journal of Communication Sciences, Public Administration and State Policy, 2(4), 108–116.
Rachmawati, F., Study, P., Communication, I., & Anyar, G. (2023). Government Public Relations Strategy in Managing Issues in the Post Truth Era. 11(1), 114–127.
Rauf, A. U., Mallongi, A., Daud, Hatta, A., Muhammad Al-Madhoun, W., Amiruddin, Ridwan Rahman, S. A., Wahyu, A., & Astuti, R. D. P. (2021). Community Health Risk Assessment of Total Suspended Particulates near a Cement Plant in Maros Regency, Indonesia. Journal of Health and Pollution, 11(30), 1–13. https://doi.org/10.5696/2156-9614-11.30.210616
Reynaldy, A. Z. K., Anggriyani, F. C., & Wahyu. (2024). Public Perception of Local Strategies on Air Pollution in Indonesia. Scientific Journal of Science and Technology, 2(8), 318–323.
Rianto, P. (2010). Public Opinion, Agenda Setting, and Public Policy. In Journal of Communication (pp. 31–40).
Sari, T. N. (2012). Social Responsibility of PT. Semen Baturaja to the community of Sukajadi Village, East Baturaja District.
Sumantri, M. (2024). Environmental Communication of the Banyuasin Environment Agency (DLH) in an Effort to Overcome Corporate Wastewater Pollution (Case Study of PT. Sutopo Lestari Jaya). 7482(June), 79–89.
Sumarto, R. H. (2016). Communication in Public Relations Activities. Information, 46(1), 63. https://doi.org/10.21831/informasi.v46i1.9650
Syahputra, M. Y., & Evanita, S. (2022). Persuasive Communication Strategies to Save Water and Energy in Realizing Environmentally Friendly Hotels. 4, 1766–1776.
Tiyawati, T. A., Manalu, S. R., & Rakhmad, W. N. (2022). Implementation of Cyber Public Relations in Delivering News on the Regional Government Website.
Urban Id. (2025). Baturaja residents are worried about white dust coming out of the chimney of the Baturaja Cement Factory. Kumparan.com. https://kumparan.com/urbanid/warga-baturaja-resah-debu-putih-keluar-dari-cerobong-pabrik-semen-baturaja-258WsXlbKzs
Wahidmurni. (2017). Presentation of Qualitative Research Methods. Solid State Ionics, 2(1), 1–10. http://linkinghub.elsevier.com/retrieve/pii/S0167273817305726%0Ahttp://dx.doi.org/10.1038/s41467-017-01772-1%0Ahttp://www.ing.unitn.it/~luttero/laboratoriomateriali/RietveldRefinements.pdf%0Ahttp://www.intechopen.com/books/spectroscopic-analyses-developme
Wahono, S. (2020). Communication Strategy of PT Semen Indonesia (Persero) Tbk in the Management of Cement Factory Development Issues in Rembang. III(ii), 1–12.
Wahyudin, U. (2017). Environmental Communication Strategy in Building Public Concern for the Environment. 1.
Waruwu, M. (2022). Educational Research Approach: Qualitative Research Methods, Quantitative Research Methods and Mixed Research Methods. Bhineka Tunggal Ika: A Study of the Theory and Practice of PKn Education, 9(2), 99–113. https://doi.org/10.36706/jbti.v9i2.18333
Yenrizal. (2017a). Conserving the Earth with Environmental Communication.
Yenrizal. (2017b). The Dissemination of Environmental Values in Rural Farming Communities (Ethnographic Study of Communication in the Community of Tenam Bungkuk Village, Semende Darat, Muara Enim Regency, South Sumatra Province). 1(2), 179–193.
Yuliasih, N. M., Adhika, I. M., & Mahardika, I. G. (2023). Environmental Communication in Household Waste Management in Baturiti Village. 24(2), 141–152.
Published
2026-04-30
How to Cite
Putri Utami, Yenrizal, & Muslimin Ritonga. (2026). Environmental Communication of the Public Relations Division of Pt Semen Baturaja Tbk in Response to Air Quality Issues in the Community. International Journal of Health, Economics, and Social Sciences (IJHESS), 8(2), 1864~1869. https://doi.org/10.56338/ijhess.v8i2.11063
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