Role of Social Media in Shaping the Political Perception of Youth in Tanggikiki Urban Village During the 2024 General Election
Keywords:
Social Media, Political Perception, Youth
Abstract
This study aims to understand the role of social media in shaping the political perception of youth in Tanggikiki Urban Village during the 2024 General Election. In the increasingly advanced digital era, platforms such as TikTok, Instagram, and Facebook serve not only as communication tools but also as instruments for political campaigns, spaces for political education, and platforms for expressing political views among young voters. This study uses a qualitative approach with a case study method. Data are collected through interviews, observations, and documentation from various informants, including young people, local officials, and members of the election supervisory committee. The findings reveal that social media plays an active role in shaping political opinions among the youth, encouraging participation in political discussions, and increasing awareness of electoral issues. However, negative impacts also arise, such as the spread of hoaxes, opinion polarization, and the creation of echo chambers that limit political perspectives. Therefore, digital literacy is essential for enabling youth to use social media critically and responsibly in support of a healthy democratic process.
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Back, A. L. (2023). Journal of the Faculty of Law, Sam Ratulangi University Lex Pritulum, Vol.XII/No.3/October/2023. Sec. 3.
Budi, B. B., Arif, E., & Roem, E. R. (2019). Utilization of Social Media. Journal of Communication Domain, 3(1), 34. https://doi.org/10.25077/rk.3.1.34-44.2019
Efendi, E., Taufiqurrohman, A., Supriadi, T., & Kuswananda, E. (2023). Agenda Setting Theory. Journal of Tambusai Education, 7(1), 1715–1718.
Effendy, A. A., & Sunarsi, D. (2020). Students' perception of the ability to establish MSMEs and the effectiveness of online promotion in South Tangerang City. MEA Scientific Journal (Management, Economics, and Accounting), 4(3), 702–714. http://journal.stiemb.ac.id/index.php/mea/article/view/571/248
Fadli, M. R. (2021). Understand the design of qualitative research methods. Humanika, 21(1), 33–54. https://doi.org/10.21831/hum.v21i1.38075
Istiani, N., & Islamy, A. (2020). Social Media Fiqh in Indonesia. Asy Syar'Iyyah: Journal of Sharia Science and Islamic Banking, 5(2), 202–225. https://doi.org/10.32923/asy.v5i2.1586
Kartiko, G. (2009). Electoral System in the Perspective of Democracy in Indonesia. Constitutional Journal, II(No.1), 1–171.
Khatimah, K., Selvia, V., Sugiyarti, A., Gilang, M., Luthfi, M., & Putra, S. (2024).
The Influence of Social Media on Political Participation and Democracy in Indonesia. 7, 128–143.
Kurniawati, A. (2023). Education on the Use of Social Media to the Community in Cigadog Village. Journal of Community Service, 02; No. 03(2829–4211), 239–
248.
Lestari, V. D., Kumalasari, A., & Kasiami, S. S. (2024). Social Media as a Tool for the 2024 Election Campaign: A Tiktok User's Perspective. Journal of Communication of the Archipelago, 6(1), 30–37.
Lubis, A. F., Hardjito, Rifki, M., Rizky, S. B., & Yanti, A. P. D. (2022). Education on the Dangers of Social Media for Adolescents in Pondok Cabe Village, South Tangerang City. Semnaskat Proceedings: LPPM Community Service Seminar UNJ2022, 1–6.
Munzir, A. A. (2019). The Various Roles of Social Media in the World of Politics in Indonesia.
JPPUMA Journal of Government and Socio-Political Sciences, University of Medan Area, 7(2), 173. https://doi.org/10.31289/jppuma.v7i2.2691
Nambo, A., & Puluhuluwa, M. R. (2005). Understanding Some Political Concepts (A Study of the Political System). MIMBAR : Journal of Social and Development, 21(2), 262–285.
Nugraeni, A. (2024). The Role of Social Media in the Formation of Young People's Social Identities. Journal of Innovation and Trends, 2(1), 142–147.
Pradana, Y. (2017). The role of social media in the development of students' political literacy. Journal of Civics: Civic Studies Media, 14(2), 139–145. https://doi.org/10.21831/civics.v14i2.16102
Purba, A. M. (2021). Juridical Review of Quality and Integrity Election Procedures. Public Reform, 8(2), 36–44. https://doi.org/10.46576/jpr.v8i2.1660
Purwono. (2017). Concepts and definitions. Evaluation, 16. https://pustaka.ut.ac.id/lib/wp- content/uploads/pdfmk/PUST2241-M1.pdf
Rahayu, N. Q., Juanda, J., & Yusnianti, E. (2018). Political Literacy of Novice Voters in the Simultaneous Election on February 15, 2017 in Lhokseumawe City (Case Study on State High School/Vocational High School in the City ....Proceeding
National Seminar..., 2(1), 71–78. http://e- jurnal.pnl.ac.id/index.php/semnaspnl/article/view/797
Riendani, C. R., S, I. R. A., Abhinaya, A., & Abdillah, A. R. (2025). The Influence of Social Media Algorithms on the Selectivity of Political News Consumption in Generation Z in Indonesia. 2(3), 224–228.
Sihabuddin, S. (2019). Measuring the effectiveness of simultaneous elections in the midst of electoral democracy. Al-Ulum : Journal of Islamic Research and Thought, 6(1), 11–18. https://doi.org/10.31102/alulum.6.1.2019.11-18
Suliyanto, S., Novandari, W., & Setyawati, S. M. (2016). The Perception of the Younger Generation of the Profession of Written Batik Craftsmen in Purbalingga. Journal of Economics and Business, 18(1), 135. https://doi.org/10.24914/jeb.v18i1.275
Syahran. (2023). Data Techniques in Scientific Research Triangulation Methods. Journal of Data Engineering in Scientific Research Triangulation Methods, 1(1), 53–61.
Ummah, M. S. (2019). No ????????????????????? ?????????????????Title. Sustainability (Switzerland), 11(1), 1–14. http://scioteca.caf.com/bitstream/handle/123456789/1091/RED2017-Eng-
8ene.pdf?sequence=12&isAllowed=y%0Ahttp://dx.doi.org/10.1016/j.regsciurbe co.2008.06.005%0Ahttps://www.researchgate.net/publication/305320484_SIST EM_PEMBETUNGAN_TERPUSAT_STRATEGI_MELESTARI
Wulandari, V., Rullyana, G., & Ardiansah, A. (2021). The effect of bubble filter and echo chamber algorithms on internet usage behavior. Library and Information Science Periodical, 17(1), 98–111. https://doi.org/10.22146/bip.v17i1.423
Yanti, S., Hudi, I., Asmawati, T., Putri, A., & Pira, W. (2024). Analysis of the Role and Influence of Social Media on the 2024 Election. Government and Public Administration Sciences, 2, 18.
Yasmin, A. F., & Priyanata, A. B. (2024). Lasswell Model Communication and Stimulus-Organism-Response in Realizing Fun Learning in Grade 3 Elementary School. Journal of Character Pen, 6(2), 60–66. https://doi.org/10.62426/zg47qh20
Yusup, A, H., Azizah, A., Reejeki, Endang, S., & Meliza, S. (2023). Literature Review: The Role of Augmented Reality-Based Learning Media in Social Media. JPI: Indonesian Journal of Education, 2(5), 1–13. https://doi.org/10.59818/jpi.v3i5.575
Zaky, I., Fatih, A., & Putera, R. A. (2024). Journal of National Resilience Strategic Study The Role of Social Media Algorithms in the Spread of Digital Political Propaganda Ahead of Elections The Role of Social Media Algorithms in the Spread of Digital Political Propaganda Ahead of Elections. 7(1). https
Published
2025-07-15
How to Cite
Moh. Yudha Mbuinga, Sastro M. Wantu, & Udin Hamdin. (2025). Role of Social Media in Shaping the Political Perception of Youth in Tanggikiki Urban Village During the 2024 General Election. International Journal of Health, Economics, and Social Sciences (IJHESS), 7(3), 1041~1050. https://doi.org/10.56338/ijhess.v7i3.8088
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Copyright (c) 2025 Moh. Yudha Mbuinga, Sastro M. Wantu, Udin Hamdin
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