Marketing Strategy Analysis of Savings Products at BRI TBK Pesero Kasimbar Unit, Parigi Moutong Regency
Abstract
This research aims to determine and analyze the marketing strategy for savings products at Bank Rakyat Indonesia Tbk. Pesero Unit Kasimbar Parigi Moutong Regency. In development, it is an adequate asset, and the financing is much more perfect, as well as third-party funds that have been growing over time. BRI tbk pesero unit kasimbar parigi moutong district to find out that the marketing strategy for customer savings can be seen in the data on savers every year from 2018 - 2019 - 2020 proves that the data on savers has increased for three consecutive years, meaning that people's interest in saving is relatively high at Bank Rakyat Indonesia Tbk pesero Kasimbar Unit, Parigi Moutong Regency. Services for Simpedes savings products and Britama savings, which can be used in a person's process, can be done anywhere at Bank Rakyat Indonesia Kasimbar Unit. Such as ATMs, which can be used in places already prepared by the Indonesian People's Bank. Of course, they can be seen in strategic locations as the hope of customers in taking or transferring to other banks and are electronic services ready to provide in the form of services or the state of payment transactions between different banks to control digitalized information and adhere to banking regulations. There are significant differences among the three savings types, meaning that the percentage can be seen in the number of customers from 2018 - 2020. It can be seen that Simpede's savings is 39%. Meanwhile, Britama savings are 33% while deposit savings are 28%, proving that the percentage of the three types of Simpedes savings is much higher.
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