Benelli Bikes Purchase Decision in Makassar City
Keywords:
Purchasing Decision, Motor Benelli
Abstract
Purchasing decision is a thought where individuals evaluate various options and decide on a choice on a product from many choices. Purchasing decisions are the stage in the purchasing decision-making process where consumers actually buy. The purpose of this study is to find out how the form of consumer decision making in choosing Benelli brand motorcycles in the city of Makassar. This type of research is a qualitative analysis, the results of the discussion found that consumers decide to buy Benelli brand motorcycles because they have a sense of satisfaction, quality and comfort when in Indonesia.
References
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2. Hur et al. (2011). The structural model of the relationship-ships between quality sports websites, e-satisfaction, and e-loyalty. Journal of Sports Management. 25, pp. 458-473.
3. Kotler, Philip and Amstrong, Gary. 2016. Marketing Principles. Issue13. Volume 1. Jakarta: Erlangga.
4. Muchtar. 2010. Strategy to Win Business Competition by Preparing a Business Plan. Jakarta: PT. Elex Media Komputindo
5. Sugiyono. (2014). Educational Research Methods Quantitative, Qualitative, and R&D Approaches. Bandung: Alfabeta.
6. Zeithaml, VA, MJ Bitner, D.D. Gremler. 2013. Service Marketing: Integrating Customer Focus Across the Company 6 thed. Mc.Graw-Hill. London.
2. Hur et al. (2011). The structural model of the relationship-ships between quality sports websites, e-satisfaction, and e-loyalty. Journal of Sports Management. 25, pp. 458-473.
3. Kotler, Philip and Amstrong, Gary. 2016. Marketing Principles. Issue13. Volume 1. Jakarta: Erlangga.
4. Muchtar. 2010. Strategy to Win Business Competition by Preparing a Business Plan. Jakarta: PT. Elex Media Komputindo
5. Sugiyono. (2014). Educational Research Methods Quantitative, Qualitative, and R&D Approaches. Bandung: Alfabeta.
6. Zeithaml, VA, MJ Bitner, D.D. Gremler. 2013. Service Marketing: Integrating Customer Focus Across the Company 6 thed. Mc.Graw-Hill. London.
Published
2023-07-10
How to Cite
Mujahid, Nasyirah Nurdin, Syamsul Riyadi, & Muh. Rial Ashar. (2023). Benelli Bikes Purchase Decision in Makassar City. International Journal of Health, Economics, and Social Sciences (IJHESS), 5(3), 252-255. https://doi.org/10.56338/ijhess.v5i3.3816
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