Bumdes Bangun Mandiri Communication Strategy in Developing Villages Based on Local Wisdom in Bekiung Village
Abstract
BUMDES Bangun Mandiri is growing rapidly by implementing various programs that synergize with the village government so that in 2022 it will produce several superior products, namely processing of local agricultural and plantation products, savings and loan units and livestock. The superior product produced is a development of village potential owned by Bekiung Village, but BUMDES Bangun Mandiri must still be able to maintain its existence in village development because it is related to improving community welfare and the village economy through communication patterns that can unite commitment with the community in achieving goals in future. Effective communication must be carried out by BUMDES Bangun Mandiri to increase public awareness which is still not optimal in developing local village products that originate from village potential so that they can compete in the industrial world. The intended local products are also one of developing the local wisdom of Bekiung Village by prioritizing village potential that can be developed in the future. The method used in this study is a qualitative method, with the method used to produce research, namely the existence of a BUMDES Bangun Mandiri communication strategy to develop villages through emphasizing local wisdom as a village economic strength to create a prosperous society.
References
Febryani H, Nurmalia R, Lesmana IMI, Ulantari NKW, Dewi DPYP, Rizky N. Keberadaan Badan Usaha Milik Desa (Bumdes) Sebagai Penguatan Ekonomi Desa Abiantuwung. J Ilm Akunt dan Humanika. 2019;8(1):95–103.
Rohana Simbolon B, Khairifa F. Strategi Komunikasi Pemerintahan Dalam Meningkatkan Partisipasi Masyarakat Pada Pembangunan Desa Wisata Tuktuk Siadong Kabupaten Samosir. J Darma aGUNG. 2018;26(1):606–19.
Winangsih R, Nisa H. Strategi Komunikasi Dinas Kesehatan Kota Serang Mengenai Program Gerakan Masyarakat Hidup Sehat (GERMAS). J Sci Commun. 2020;1(1):14–26.
Silitonga IYSNANNRSMRWRD. Strategi Komunikasi Pejabat Desa dengan Masyarakat dalam Upaya Pembangunan Badan Usaha Milik Desa di Pematang Johar. J Ilmu Komputer, Ekon dan Manaj. 2022;2(2):2707–14.
Nikodimus. Strategi Komunikasi Kepala Desa Dalam Meningkatkan Partisipasi Masyarakat Dalam Pembangunan. FOKUS Publ Ilm untuk Mahasiswa, Staf Pengajar dan Alumni Univ Kapuas Sintang. 2018;16(2):106–14.
Yenni E. Strategi Komunikasi Kepala Desa Dalam Mengembangkan Wisata Sawah di Desa Pematang Johar Communication Strategy Village Head In Develoving Rice Field Tourism In The Pematang Johar Village. J sinar Manaj. 2022;09(November):489–95.
Sulistyanto A, Dwinarko, Sjafrizal T, Mujab S. Strategi Komunikasi Pemasaran Produksi Pertanian Jamur Tiram Pada Kelompok Tani “Anugerah Makmur†Di Dusun Cibuerium, Serangpanjang, Kabupaten Subang. INTELEKTIVA J Ekon Sos Hum. 2020;01(11):99–108.
Nindatu PI. Komunikasi Pembangunan Melalui Pemberdayaan Masyarakat untuk Pengentasan kemiskinan. J Persekptif Komun. 2019;3(2):91–103.
Steiner F. The ecological wisdom of plan-making ☆. J Urban Manag [Internet]. 2019;7(3):124–30. Available from: https://doi.org/10.1016/j.jum.2018.04.004
Syafrizal. Local Wisdom and Social Dilemma Has Allergy Upon Worn Value, Proudly with Currently Values (Viewed from Social Anthropology Perspective for Orang Ocu). Randwick Int Soc Sci J. 2021;2(3):302–15.
Yin RK. Qualitative Research from start to finish [Internet]. London and New York: The Guilford Press; 2011. 1–369 p. Available from: http://library1.nida.ac.th/termpaper6/sd/2554/19755.pdf
Syarifudin A, Astuti S. Strategi Pengembangan Bumdes Dalam Optimalisasi Potensi Ekonomi Desa Dengan Pendekatan Social Entrepreneur Di Kabupaten Kebumen. Res Fair Unisri. 2020;4(1).
Mayarni A. Strategi BUMDES Bintang Muda jaya Desa Sako Margasari Dalam Mengembangkan Unit Usaha Baru Kabupaten Kuantan Singingi. Adm J Ilm Adm Publik dan Pembang. 2021;12(1):1–8.
Khairani L, Santoso P, Aktar S. Penguatan Kapasitas Pengelola Bumdes Mozaik Dalam Pengembangan Pariwisata “ Getek Online †Melalui Pemanfaatan Digital Marketing Google My Business. JMM (Jurnal Masy … [Internet]. 2021;5(6):4–12. Available from: http://journal.ummat.ac.id/index.php/jmm/article/view/5762
Rahmat NIH. dan D. Strategi Komunikasi Kepala Desa Dalam Meningkatkan Kesadaran Bergotong Royong. Atsar UNISA. 2019;1(2):77–85.
Bakti I, Sumartias S, Damayanti T, Nugraha R. Pengembangan Model Komunikasi Pariwisata Berbasis Kearifan Lokal di Kawasan Geopark Pangandaran Development of Local Tourism Based Tourism Communication Model. J Kaji Komun. 2018;6(2):217–30.
Lani OP, Handayani B. Peranan Humas Pemerintahan (Government Public Relations) dalam Menciptakan Reputasi Pemerintahan yang Baik. LONTAR J Ilmu Komun. 2021;9(2):130–40.
Amir, Andi Mattulada, Rasmi Nur Anggraeni, Nasrulhak Akkas, and Ahmad Yani. 2020. “FAMILY MANAGEMENT STRATEGIES IN MANAGING FINANCES THROUGH SMALL BUSINESSES.” Academy of Strategic Management Journal 19(3): 1–11.
Rajindra, Amir, Farid AM, R N Anggraeni, and A Yani. 2020. “Family Management Strategies in Managing Finances through Small Businesses.” Academy of Strategic Management Journal 19(3).
RAJINDRA, Rajindra, Guasmin GUASMIN, Burhanuddin BURHANUDDIN, and Rasmi Nur ANGGRAENI. 2021. “Costs and Operational Revenue, Loan to Deposit Ratio against Return on Assets: A Case Study in Indonesia.” The Journal of Asian Finance, Economics and Business 8(5): 109–15.
Rajindra, Rajindra, Umar Umar, and Julis Nurpadia. 2022. “Perencanaan Kebutuhan Bahan Baku Guna Meningkatkan Efisiensi Biaya Produksi Pada CV. Solo Indah Kota Palu.” Jurnal Sinar Manajemen 9(2): 335–41.
Rezki, Rezki, Rajindra Rajindra, and Abdul Rahman. 2022. “Strategi Usaha Mikro Kecil Bertahan Di Masa Pandemic Covid-19.” Jurnal Kolaboratif Sains 5(7): 434–40.
