The Influence of Product Quality, Payment Methods, and Timeliness of Delivery at Marketplace Shopee on Purchase Decisions (Survey on Students of Muhammadiyah Palu University)
Keywords:
Product Quality, Payment Methods, Timely Delivery, Purchasing Decisions
Abstract
The purpose of this study was to determine whether product quality, payment methods, and timely delivery on the Shopee marketplace partially and simultaneously influence purchasing decisions. The approach used in this study is a quantitative type using an associative survey method and using multiple regression analysis, and for the sampling technique using probability sampling technique. The research results obtained in this study are product quality on the Shopee marketplace which has a partial effect on purchasing decisions, this is evidenced by the results of tcount 4.332 > ttable 1.986 and a significant value of 0.000. The payment method on the Shopee marketplace has a partial effect on purchasing decisions, this is proven by the results of tcount 4,824 > ttable 1,986 and a significant value of 0.000. Timeliness of delivery on the Shopee marketplace has a partial effect on purchasing decisions, this is proven by the results of tcount 6,299 > ttable 1,986 and a significant value of 0.000. Meanwhile, based on the results of simultaneous test statistical calculations, it can be concluded that Product Quality, Payment Methods, and Timeliness of Delivery on the Shopee marketplace simultaneously influence purchasing decisions, this is proven by the test results fcount 98,854 > ftable 2.70 and a significance value of 0.000, as well as a coefficient of determination of 0.765 which is percentaged to 76.5%, which means that purchasing decisions can be explained by product quality, payment methods and timely delivery with quite a high rate and for the rest explained by other variables.
References
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Setiarty, T., & Chalim AA (2020). “Analysis of the Influence of Marketing Mix on Purchasing Decisions on Rattan Crafts at CV. Rattan
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Silaban, SE, Elisabeth, & Sagala, R. (2019). The Influence of Promotion, Price and Product Innovation on Purchasing Decisions at Kentucky Fried Chicken (KFC) Simpang Mataram Medan . JRAK , 209-228.
Sinaga, MJ E, & Pandiangan, A. (2019). The Influence of Product Quality, Price and Promotion on Purchasing Decisions for Suture & Gloves Products at Pt. Surgika Alkesindo Medan . Journal of Financial Economics and Public Policy , 1 (2), 92–102.
Sri Widyanti, Maria Agatha, Hastuti., & Muhammad Anasrulloh. "The Influence of Promotions on Purchasing Decisions (Study on the Selection of Student Boarding Houses in Tulungagung)". Scientific Journal of Economics and Business, Vol. 8, no. 2, September. 2020.
Steven. (2022). Marketing Management (Theory and Implementation) . Eureka Media Literacy.
Tj, Hery Winoto . "The Influence of Product Quality and Price on Bobba Drink Purchase Decisions Mediated by Promotional Strategies". Indonesian Scientific Journal , Vol. 5, no. 12, December. 2020, p-ISSN:2541-0849, e-ISSN:2548-1398.
Wibisono, ES (2019). The Influence of Product Quality, Price, and Consumer Satisfaction on Consumer Purchasing Decisions UD. Rizky Barokah in Balongbendo . Thesis , 18
Zaharani, E., & et al. (2021 ). Promotion and Brand Image on the Decision to Purchase Ms.Glow Basic Facial Package Products . Student Business Journal , 194-195.
Ahdiat, A. (2022). Many consumers prefer e-commerce for fashion shopping . Retrieved December 24, 2022, from Databoks.id.
Arif, D., & Pramestie, DA (2021). The Influence of Promotions and Product Reviews on the Marketplace Shopee on Purchasing Decisions at Umaha . Ecopreneur Journal.12 , 4 (2), 172.
Devi, L.K. (2019). The Influence of Product Quality, Price, and Promotion on Purchasing Decisions on Marketplaces Shopee (Case Study of Students in Surabaya) . Thesis .
Dihni, VA (October 27, 2021). Fashion Products Most Searched by Consumers When Shopping Online . Retrieved 11 12, 2022, from Databoks.id.
Fatimah, H.N., & Nurtantiono, A. (2022). The Influence of Brand Image, Promotion, Price, and Service Quality on Purchasing Decisions ( Shopee Application Users ). Journal of Management Rays , 09 , 106–113.
Fernando, MF, & Aksari, NMA (2018). The Influence of Product Quality, Price, Promotion and Distribution on Purchasing Decisions for Toto Sanitary Ware Products in Denpasar City . Unud Management Journal , 7 (1), 441–469.
Hanan, F., & Busman, S. A. (2021). The Influence of Sales Promotion and Pricing on Consumer Purchasing Decisions in Coffee Shops in Sumbawa Besar . Journal of Economics and Business Management , 2.
Handayani. (2021). The Influence of Payment Methods and Ease of Transactions on Purchasing Decisions at Zalora Online Shopping. UG JOURNAL , 60-61.
Handayani, F. (2022). The Influence of Payment Methods on Purchasing Decisions of Students in the Marketplace Shopee Reviewed According to Sharia Economics. Thesis , 12-14.
Hesti N, AN (2022). Influence of Brand Image, Promotion, Price, and Service Quality. Journal of Management Rays , 108.
Iprice . Explore E-commerce Competition in Indonesia. accessed July 27, 2022 .
Kusumah, EP (2016). Process thesis data with Spss 22 . Pangkal Pinang: Fe Ubb Management Comm Lab.
Lemeshow, Stanley, et al. (1990). Adequacy of Sample Size in Health Studies. Translated Edition. Yogyakarta: Gajah Mada University Press.
Mardiana, D., & Sianggaran, R. (2022). Analysis of Factors That Influence Purchasing Decisions. Journal of Secretarial and Management , 6 (1), 9–13. .
Nico. (2022, July 9). Shopee . Retrieved September 1, 2022, from WIKIPEDIA.
Ningsih, K. (2021). The Influence of Price and Timeliness of Delivery on Purchasing Decisions on J&T Express Delivery Services (Case Study of J&T Express Service Users in South Jakarta) . Thesis , 2-69.
Noviyanti, L., & Sulivyo, L. (2021). The Influence of Product Quality and Promotion on Purchasing Decisions on Made Smartphones
In China In Cikupa District, Tangerang Regency . JOURNAL
CAFETARIA , 4-5 p.m.
Noviyanti, I., Sunarsi, D., & Wijoyo, H. (February, 2021). Price Effects
and Location on Purchasing Decisions at Alfamart Cipondoh Branch . Journal of Economic, Management, Accounting and Technology (JEMATech) , Vol. 4, No. 1, 43–54.
Priangani, A. (July 2013). Strengthening Marketing Management in the Context of Global Competition. National Journal, Vol. 2, no. 4 , 1-9.
Rizaty, MA (2022, September 21). Indonesian Consumers' Favorite E-Commerce Variety. Anything? Retrieved 11 12, 2022, from DataIndonesia.id.
Sahara, N. iwan., & Prakoso, fazar adi. (2020). ( The Influence of Product Quality and Price on Lazada Consumer Purchasing Decisions (Study in the South Jakarta Region ). National Conference on Management Economics and Accounting (KNEMA) , 5. ISSN:2776-1177.
Santia, T. (2020). Research: E-Commerce Sales During the Pandemic Are Dominated by Fashion Products . Retrieved December 24, 2022, from Liputan6.com.
Samosir, CB, & Kasmo, AB (2015). The Influence of Price Perceptions and Promotions on Consumer Purchasing Decisions for Enervon-C Products . Scientific Journal of Management and Business , Vol.1, No. 3, 1-13.
Sari, RM, & Prihartono. (2021). The Influence of Price and Product Quality on Purchasing Decisions (Customer Survey for Bed Sheet Rise Products. Jimea , 4 (1), 106–113. .
Seller. Shopee .co.id . (22 August 2022). “Delivery Services on Shopee ”. Accessed September 27, 2022.
Setiawan, CK, & Yosepha, SY (2020). ( The Influence of Green Marketing and Brand Image on Purchase Decisions for The Body Shop Indonesia Products (Case Study of Followers of the Twitter Account @TheBodyShopIndo ) . M-Progress Scientific Journal, Vol. 10, No. 1 , 3-4.
Setyahati, A. (2020). The Influence of Price, Promotion, and Service Quality on Consumer Decisions at the Global Protection Bekasi Car Maintenance Workshop. Thesis .
Setiarty, T., & Chalim AA (2020). “Analysis of the Influence of Marketing Mix on Purchasing Decisions on Rattan Crafts at CV. Rattan
Independent". Tidar University Journal, p. 45.
Silaban, SE, Elisabeth, & Sagala, R. (2019). The Influence of Promotion, Price and Product Innovation on Purchasing Decisions at Kentucky Fried Chicken (KFC) Simpang Mataram Medan . JRAK , 209-228.
Sinaga, MJ E, & Pandiangan, A. (2019). The Influence of Product Quality, Price and Promotion on Purchasing Decisions for Suture & Gloves Products at Pt. Surgika Alkesindo Medan . Journal of Financial Economics and Public Policy , 1 (2), 92–102.
Sri Widyanti, Maria Agatha, Hastuti., & Muhammad Anasrulloh. "The Influence of Promotions on Purchasing Decisions (Study on the Selection of Student Boarding Houses in Tulungagung)". Scientific Journal of Economics and Business, Vol. 8, no. 2, September. 2020.
Steven. (2022). Marketing Management (Theory and Implementation) . Eureka Media Literacy.
Tj, Hery Winoto . "The Influence of Product Quality and Price on Bobba Drink Purchase Decisions Mediated by Promotional Strategies". Indonesian Scientific Journal , Vol. 5, no. 12, December. 2020, p-ISSN:2541-0849, e-ISSN:2548-1398.
Wibisono, ES (2019). The Influence of Product Quality, Price, and Consumer Satisfaction on Consumer Purchasing Decisions UD. Rizky Barokah in Balongbendo . Thesis , 18
Zaharani, E., & et al. (2021 ). Promotion and Brand Image on the Decision to Purchase Ms.Glow Basic Facial Package Products . Student Business Journal , 194-195.
Published
2024-03-31
How to Cite
Cahyaning Raheni, Umar, Farid, Nasrulhak Akkas, & Annas Hidayat Dj Sipanabi. (2024). The Influence of Product Quality, Payment Methods, and Timeliness of Delivery at Marketplace Shopee on Purchase Decisions (Survey on Students of Muhammadiyah Palu University). Jurnal Sinar Manajemen, 11(1), 61-75. https://doi.org/10.56338/jsm.v11i1.5186
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Articles
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