Evaluasi dan Penguatan Amenitas–Homestay Berbasis CHSE, GSTC, dan SUPW: Studi Kasus Destinasi Wisata Danau Paisu Pok
Evaluation and Strengthening of Homestay Amenities Based on CHSE, GSTC, and SUPW: A Case Study of the Danau Paisu Pok Tourist Destination
Keywords:
Amenitas, Homestay, CHSE, GSTC, SWOT, Daua Paisu Pok
Abstract
Destinasi wisata alam skala kecil sangat bergantung pada kualitas amenitas dan homestay, namun kinerjanya jarang dinilai dengan kerangka terpadu. Studi ini mengidentifikasi potensi dan masalah fasilitas di Danau Paisu Pok, menganalisis faktor internal dan eksternal, serta merumuskan strategi penguatan amenitas dan homestay berkelanjutan. Metode deskriptif evaluatif digunakan dengan instrumen CHSE SNI 9042:2021, kriteria destinasi GSTC v2.0, dan standar usaha pondok wisata (homestay) Indonesia. Data diperoleh melalui observasi, wawancara, dan telaah dokumen, dianalisis deskriptif, lalu diuji melalui SWOT dengan dukungan matriks IFE dan EFE. Hasil menunjukkan mayoritas indikator CHSE terutama aspek keselamatan dan lingkungan masih belum memenuhi, sedangkan homestay baru sebagian memenuhi layanan dasar dan persyaratan keselamatan. Pemetaan GSTC menempatkan pilar tata kelola dan lingkungan pada tingkat awal
menengah. Skor IFE 2,68 dan EFE 2,64 menempatkan destinasi pada kuadran “grow-and-fix-essentials”, sehingga pengembangan harus berjalan paralel dengan perbaikan layanan esensial. Strategi prioritas meliputi pemenuhan layanan CHSE di koridor pengunjung, penguatan wayfinding dan fungsi visitor desk, penyusunan SOP homestay, penyediaan fasilitas cuci tangan dan pemilahan sampah, serta kemitraan dengan perguruan tinggi untuk dukungan desain dan pemantauan.
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Anil, G. (2023). Homestay service for tourist satisfaction in rural areas. ASEAN Journal on Hospitality and Tourism, 21(3), 316–332. https://doi.org/10.5614/ajht.2023.21.3.06
Badan Standardisasi Nasional. (2021). SNI 9042:2021 Kebersihan, kesehatan, keselamatan, dan kelestarian lingkungan tempat penyelenggaraan dan pendukung kegiatan pariwisata.
https://www.backup.enhaiimandiri.com/dokumen/uu/SNI_9042-2021.pdf
Calista, H., Hananto, B. A., Maradhona, A., & Wijaya, S. (2023). Signage & wayfinding design for the Indonesian National Library. Jurnal Bahasa Rupa, 7(1), 43–57. https://doi.org/10.31598/bahasarupa.v7i1.1471
Dharmawan, V., & Rachmaniyah, N. (2021). Kajian signage dan elemen wayfinding di kampus perguruan tinggi (studi kasus: Kampus ITS Surabaya). Arsitektura, 19(2), 205–216. https://doi.org/10.20961/arst.v19i2.49152
Dinas Pariwisata Kabupaten Banggai Kepulauan. (2024, October 29). Pesona Banggai Kepulauan; Kunjungan wisatawan 2022–2024. Webdispar.
https://pariwisata.banggaikep.go.id/kunjungan-wisatawan/
Eko, K., Saputro, A., & Karlinasari, L. (2023). Evaluation of sustainable rural tourism development with an integrated approach using MDS and ANP methods: Case study in Ciamis, West Java, Indonesia. Sustainability, 15(3), 1835. https://doi.org/10.3390/su15031835
Fan, P., Zhu, Y., Ye, Z., Zhang, G., Gu, S., Shen, Q., Meshram, S. G., & Alvandi, E. (2023). Identification and prioritization of tourism development strategies using SWOT, QSPM, and AHP: A case study of Changbai Mountain in China. Sustainability, 15(6), 4962. https://doi.org/10.3390/su15064962
Fatkhurrohim. (2025, January 12). Danau Paisu Pok: Warisan alam, cerita leluhur dan permata wisata penggerak ekonomi. Wartaevent. https://wartaevent.com/danau-paisu-pok-warisan-alam-cerita-leluhur-dan-permata-wisata-penggerak-ekonomi/
Global Sustainable Tourism Council. (2019). GSTC destination criteria (version 2.0): Performance indicators and SDGs. https://www.gstcouncil.org/gstc-criteria/gstc-destination-criteria/
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https://sulteng.jadesta.com/desa/luk_panenteng_2#:~:text=Desa%20Wisata%20Luk%20Panenteng%20300%20Besar%20ADWI,Utara%2C%20Kabupaten%20Banggai%20Kepulauan%2C%20Provinsi%20Sulawesi%20Tengah.
Kementerian Pariwisata dan Ekonomi Kreatif Republik Indonesia. (2020). Panduan pelaksanaan cleanliness, health, safety, and environmental sustainability (CHSE) di homestay/pondok wisata.
https://api2.kemenparekraf.go.id/storage/app/media/pdf/CHSE%202020/media_1598981966_Handbook_Homestay.pdf
Kementerian Pariwisata dan Ekonomi Kreatif Republik Indonesia. (2022). Peraturan Menteri Pariwisata dan Ekonomi Kreatif Republik Indonesia Nomor 12 Tahun 2022 tentang fasilitasi pembiayaan terhadap sertifikasi Standar Nasional Indonesia kebersihan, kesehatan, keselamatan, dan kelestarian lingkungan.
https://peraturan.bpk.go.id/Details/248528/permenpar-no-12-tahun-2022
Kementerian Pariwisata dan Ekonomi Kreatif Republik Indonesia. (2014). Peraturan Menteri Pariwisata dan Ekonomi Kreatif Republik Indonesia Nomor 9 Tahun 2014 tentang standar usaha pondok wisata.
https://jdih.kemenkoinfra.go.id/cfind/source/files/permenparekraf/permenparekraf-nomor-9-tahun-2014.pdf
Mahrudin, Purwanto, Astuti, R. S., & Dwimawanti, I. H. (2025). Stakeholder collaboration in the development of sustainable marine tourism in Wakatobi Regency, Indonesia. International Journal of Research and Innovation in Social Science, 9(14), 638–651. https://dx.doi.org/10.47772/IJRISS.2025.914MG0050
Djafar, N. A. (2025). Strategi pengembangan fasilitas pendukung wisata pada kawasan Danau Paisu Pok di Desa Luk Panenteng, Kecamatan Bulagi Utara, Kabupaten Banggai Kepulauan [Skripsi (S-1), Universitas Tadulako]. Universitas Tadulako.
Pasanchay, K., & Schott, C. (2020). Community-based tourism homestays’ capacity to advance the Sustainable Development Goals: A holistic sustainable livelihood perspective. Tourism Management Perspectives, 37, 100784. https://doi.org/10.1016/j.tmp.2020.100784
Pusat Studi Pariwisata, Universitas Gadjah Mada. (2018). Penyusunan rencana induk pembangunan pariwisata Kabupaten Banggai Kepulauan (RIPPARKAB) tahun 2018. https://puspar.ugm.ac.id/2020/03/19/penyusunan-rencana-induk-pembangunan-pariwisata-kabupaten-banggai-kepulauan/
Quang, T. D., Tran, N. M. P., Sthapit, E., & Garrod, B. (2025). Exploring guests’ satisfaction and dissatisfaction with homestay experiences: A netnographic study of a rural tourism destination in Vietnam. International Journal of Hospitality & Tourism Administration, 26(4), 712–736. https://doi.org/10.1080/15256480.2024.2350005
Ramaiah, A. K., Azmi, A., Sulaiman, S., Sirait, N. N., & Robert, L. S. (2025). Penang community-based homestay tourism driving factor for resources conservation and SDGs: A qualitative study. In Proceedings of the 9th Terengganu International Business and Economics Conference 2025 (TiBEC IX 2025) (pp. 277–295). Atlantis Press. https://doi.org/10.2991/978-94-6463-801-1_20
Sadikin, P. N., Mulatsih, S., Noorachmat, B. P., & Arifin, H. S. (2020). Analysis of sustainability status of ecotourism in Mount Rinjani National Park. Jurnal Analisis Kebijakan Kehutanan, 17(1), 33–51. https://doi.org/10.20886/jakk.2020.17.1.33-51
Saputri, E. (2022, July 13). Salah satu prioritas mahasiswa KKN UGM merevitalisasi wilayah wisata di Bangkep. Pemerintah Kabupaten Banggai Kepulauan. https://banggaikep.go.id/portal/salah-satu-prioritas-mahasiswa-kkn-ugm-merevitalisasi-wilayah-wisata-di-bangkep/
Usman, R. T., Baga, L. M., & Sarma, M. (2022). Developing strategies for an integrated ecotourism business: Study case in Olele Village, Bone Bolango Regency, Gorontalo, Indonesia. Business Review and Case Studies, 3(3), 215–225. https://doi.org/10.17358/brcs.3.3.215
Wan, T., Li, M., & Wang, J. (2019). Study on the sustainable design of wayfinding signage system in tourist attraction—Taking Lushan Mountain in Jiangxi Province as an example. IOP Conference Series: Materials Science and Engineering, 573, 012089. https://doi.org/10.1088/1757-899X/573/1/012089
Wicaksana, A. K., & Fatoni, E. Z. (2021). Measurement and benchmarking of tourism efficiency in Java-Bali-Nusa Tenggara Islands using Data Envelopment Analysis 2013–2017. Jurnal Kepariwisataan Indonesia, 15(2), 86–102.
https://ejournal.kemenpar.go.id/index.php/jki/article/view/184/57
World Tourism Organization. (2023). UNWTO basic documents, volume I: Statutes, rules of procedure, agreements (8th ed.). https://doi.org/10.18111/9789284424566
