Vol. 1 No. 1: Desember 2025

Articles

• Pengaruh Brand Image Dan Green Product Terhadap Keputusan Pembelian Motor Yamaha Pada Mahasiswa Universitas Muhammadiyah Palu The Influence of Brand Image and Green Product on Yamaha Motorcycle Purchasing Decisions among Students at Muhammadiyah University of Palu

  Agung Setia Budi, Sarifuddin. T, Nasrulhak Akkas

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• Analisis Human Capital Dan Transformasi Digital Dalam Meningkatkan Produktivitas Kerja Karyawan Perusahaan Social Media Agency Pt Soalpalu Media Grup Human Capital Analysis and Digital Transformation In Increasing Work Productivity Employees of a Social Media Agency PT Soalpalu Media Group

  Muhammad Qadri Anwar, Rajindra, Rukhayati

  11-17

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• Dampak Leverage Keuangan Terhadap Profitabilitas Pada Pt. Aneka Tambang Tbk Periode 2010 – 2024 The Impact of Financial Leverage on Profitability at PT Aneka Tambang Tbk for the Period 2010–2024

  Difva Gilang Ananda, Dicky Yusuf, Burhanuddin

  18-31

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• Pengaruh Kualitas Produk Skincare Skintific Terhadap Kepuasan Konsumen Pada Mahasiswa Universitas Muhammadiyah Palu The Influence of Skintific Skincare Product Quality on Consumer Satisfaction among Students of Muhammadiyah University of Palu

  Iftita Kending, Sirajudin , Cahyaning Raheni

  32-38

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• Pengaruh Pengetahuan Dan Kesadaran Terhadap Praktik Pencatatan Keuangan Digital Di Lingkungan Start Up Bisnis Kota Palu

  Ahirudin, Rajindra, Guasmin

  39-47

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