The Influence of Reliability and Digital Literacy on Intention to Use Application: The Mediating Role of Ease of Use at INAmikro, Jakarta
Pengaruh Reliabilitas Dan Literasi Digital Terhadap Niat Menggunakan Aplikasi, Dengan Kemudahan Penggunaan Sebagai Intervening Variabel, Di Inamikro, Jakarta
Keywords:
Reliability, Digital Literacy, Ease of Use, Intention to Use Application, INAmikro, Jakarta
Abstract
INAmikro, Jakarta experienced a decline in users’ intention to use application that can be seen from the microApps activation this was suspected due to reliability, digital literacy and ease of use. The aim of this research is to investigate whether reliability and digital literacy on intention to use application with, ease of use as intervening variable, at INAmikro, Jakarta.
Reliability, digital literacy and ease of use have an important role in shaping intention to use application. Reliability, digital literacy and ease of use are highly connected with intention to use application and microApps activation.
In this research, the writer used quantitative research design and IBM SPSS statistics V. 26. The writer used descriptive and causal approach. The sampling technique used was convenience sampling. The sample size was 120 customers.
This research also passed the validity, reliability, normality, multicollinearity, heteroscedasticity. The results of hypothesis test showed that reliability and digital literacy have partial influence on Ease of Use. Reliability, digital literacy and ease of use have partial an influence on intention to use application. Ease of use mediates the influence of reliability and digital literacy on intention to use application at INAmikro, Jakarta.
Recommendations for INAmikro, Jakarta include can improve various microApps features that can be securely located, various rewards to customers, provides chat with staff so that if customer difficulties can be communicated can improve various security.
References
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https://doi.org/10.1177/2319510x18776405
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Wardani. (2020). Teknik Menulis Karya Ilmiah. Jakarta: Universitas Terbuka.
Wijaya, Hartono Indrawan and Dewi Mustikasari Immanuel. (2023). Pengaruh Reliability, Performance, Features, Conformance, Durability Terhadap Purchase Decision.
https://journal.uc.ac.id/index.php/performa/article/view/430
Wijaya, Ricky Handika, and Irma Satya Indriyanti. (2022). “Faktor Yang Mempengaruhi Purchase Intention Pelanggan Super Indo Di Kota Bekasi”. E-Jurnal Manajemen Trisakti School of Management (TSM) 2
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Akram, Muhammad Faheem, Muhammad Ramzan Ali and Zulayho Kadirova.
(2023). Role of consumer digital literacy in consumer behavioral intentions: mediating effect of perceived ease of use, usefulness and customer engagement. Vol. 13 No. 01 2023 Hipatia Press
Anastasia, M., & Oktafia, R. (2021). “Strategi Pemasaran Syariah dalam Meningkatkan Daya Saing UMKM Kerupuk Desa Tlasih Tulangan
Sidoarjo”. Jurnal Tabarru': Islamic Banking And Finance, 4(2), 431-444.
Anjani, A.T. (2020). Pengaruh perceived usefulness, perceived ease of use dan sikap terhadap minat perilaku sistem informasi akuntansi berbasis ecommerce (studi empiris pada pt lazada indonesia). Jurusan Akuntansi, Sekolah Tinggi Ilmu Ekonomi Indonesia.
Anthony, D., & Mutalemwa, D. K. (2024). Factors influencing the Use of Mobile Payments in Tanzania: Insight from Zantel’s Z-pesal services. The Journal of Language, Technology & Entrepreneurship in Africa, 5(2), 69-93.
Anugrah, Rifa and Santoso, Anang Dwi and Adam, Ryan (2023) Literasi Digital Dan Intensi Individu Untuk Mengadopsi Mobile Banking (Studi Pada Pt Bank Sumsel Babel Kantor Cabang Kabupaten Penukal Abab Lematang Ilir (Pali)). Undergraduate thesis, Sriwijaya University. https://repository.unsri.ac.id/94493/
Averkieva, L., & Kachalov, N. (2020). Internet technologies in foreign language learning. International Journal of Sciences and Humanities, 4(2), 50–56.
Azzahra, T. R., & Kusumawati, N. (2023). The Impact of Mobile Service Quality, Perceived Value, Perceived Usefulness, Perceived Ease of Use, Customer
Satisfaction Towards Continuance Intention to Use MyTelkomsel
App. Journal of Consumer Studies and Applied Marketing, 1(1), 46– 60.Baikhuni, Januar Erfan. (2020). Pengaruh Kualitas Layanan Dan Kualitas Sistem Terhadap Minat Penggunaan E-Filing Dengan Persepsi Kemudahan
Penggunaan Sebagai Variabel Intervening.Skripsi.
https://dspace.uii.ac.id/bitstream/handle/123456789/7753/14312547%20Jan uar%20Erfan%20Baikhuni.pdf?sequence=1
Buhari, Nugroho, C., & Nasionalita, K. (2020). Digital Literacy Index of Teenagers in Indonesia. Jurnal Pekommas, 5(2), 215–223.
https://doi.org/10.30818/jpkm.2020.2050210
Cholifah, Rizky Nur. (2020). Pengaruh Perceived Usefulness, Perceived Ease Of
Use Dan Trust Terhadap Intention To Use (Studi Kasus Pengguna Dana Pada Tix Id Di Tangerang Selatan Dan Jakarta Selatan). Skripsi. https://repository.uinjkt.ac.id/dspace/bitstream/123456789/50192/1/RIZKY
%20NUR%20CHOLIFAH-FEB.pdf
Davis, F. D. (2021). Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS Quarterly: Management Information Systems, 13(3), 319–339. https://doi.org/10.2307/249008
Devi, Dwi, Anggraeni (2025) Analisis Pengaruh Perceived Usefulness, Perceived Ease Of Use, Perceived Risk Dan Digital Literacy Terhadap Minat Menggunakan E-Money Berbasis Aplikasi (Studi Kasus Pada Mahasiswa FEBI UIN Saifuddin Zuhri Purwokerto Tahun Angkatan 2020-2024). Skripsi thesis, UIN Prof. K.H. Saifuddin Zuhri Purwokerto.
Dwi Pratama, R. R., & Renny Renny. (2022). The Role Of Behavioral Intentions To Use Mobile Banking: Application Of The Utaut2 Method With Security,
Trust And Risk Factors. Dinasti International Journal of Management Science, 3(4), 728–741. https://doi.org/10.31933/dijms.v3i4.1141
Fadila, Dewi dan Ridho, Sari Lestari Zainal. (2022). Perilaku Konsumen. Palembang : Citrabooks.
Fadilah, M. R., & Nuriyah, A. (2024). Analisis Pengaruh Efisiensi, dan Reliability Penggunaan terhadap Kemudahan Penggunaan Media Chatbot Sebagai
Sarana dalam Pemasaran Digital (Studi Kasus Pedagang ECommerce). Ekonomis: Journal of Economics and Business, 8(2), 13721382.
Ghozali, Imam. (2023). Aplikasi Analisis Multivariete Dengan Program IBM SPSS. Semarang: Badan Penerbit Universitas Diponegoro.
Halim, Fahlevi , R., & Purwianti, L. (2021). Faktor Yang Mempengaruhi Niat Penggunaan Aplikasi Dompet Digital Secara Berkelanjutan Oleh Generasi Z. Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha
Program Magister Manajemen, 11(1), 27–42.
https://doi.org/10.32477/jrm.v11i1.747.,
Ichwan, Afiful. (2020). Pengaruh digital literacy dan teknologi acceptance model terhadap keputusan muzakki membayar zis (zakat, infaq dan shodaqoh) melalui fintech go-pay pada baznas. Tesis.
http://repository.radenintan.ac.id/11597/2/TESIS%202.pdf
Izzuddin, Muchammad Ghozi and Inayah Ilahiyyah. (2022). Pengaruh User
Interface, Brand Image, dan Digital Literacy terhadap Minat Penggunaan
Bank Digital. Maksipreneur Vol 12(1).
https://ejournal.up45.ac.id/index.php/maksipreneur/article/view/994
Jang, M., Aavakare, M., Nikou, S., & Kim, S. (2021). The impact of literacy on intention to use digital technology for learning: A comparative study of Korea and Finland. Telecommunications Policy, 45(7), 102154.
Kamal, Muhammad Fuad and Rani Apriani. (2022). Pengaruh Perkembangan Teknologi Di Era Digital Terhadap Investasi Dan Pasar Modal. Jurnal Justitia, Vol 9 (1) http://jurnal.um-tapsel.ac.id/index.php/Justitia/article/view/4019
Kurnia, R. A., & Tandijaya, T. N. B. (2023). Pengaruh perceived ease of use, perceived usefulness, security dan trust terhadap intention to use aplikasi jago. Jurnal Manajemen Pemasaran, 17(1), 64-72.
https://doi.org/10.9744/jmp.17.1.64-72
Kusuma and Indrayani. (2023). The Influence of Digital Literacy On The Utilization Of The Population Administration And Civil Registration Online Service Information System (Silakas) Application In Tanah Laut Regency. Jurnal.
Lai, P. C. (2021). Security as an extension to TAM model: Consumer’s intention to use a single plat form e-payment. Asia-Pacific Journal of Manage ment
Research and Innovation, 13(3-4), 110-119.
https://doi.org/10.1177/2319510x18776405
Mariska, Angela, Harry Soesanto and Mahfudz. (2020). The Effect Of Brand Reputation, Product Reliability, Price And Brand Admiration On Purchasing Decision (Study on Food Products that Sold through Instagram at Semarang). Jurnal Sains Pemasaran Indonesia Volume XVII, No. 3, halaman 164-176.
Pradini, K. T., & Susanti, S. (2021). Pengaruh literasi keuangan dan literasi digital,terhadap kemudahan penggunaan mobile banking BCA, BNI, BRI’. E-Jurnal Ekonomi Dan Bisnis Universitas Udayana, 10(10), 859
Purnama, Nadia Ika, Yudi Siswadi, Siti Mujiatun, and Jufrizen. (2023). The Determinants of Revisit Intention and Recommendation Intention for Domestic Tourists. nternational Journal of Business Economics (IJBE) Vol 4. Issue 2, March 2023, pp 194-208 http://jurnal.umsu.ac.id/index.php/ijbe
Puspita, D. (2023). Pengaruh Kualitas Layanan Dan Kepuasan Konsumen Terhadap
Loyalitas Konsumen Grab. JURNAL MANAJEMEN DAN BISNIS, 2(2),
97-110. https://doi.org/10.36490/jmdb.v2i2.947
Putra, I. S., Triatmanto, B., & Zuhroh, D. (2021). The Effect of Perceived Ease of
Use on User’s Intention to Use E-learning with Moodle Application in Higher Education Mediated by Perceived Usefulness. Management and Economic Journal, 5(3), 211-220.
Sahir, S. H. (2022). Metodologi Penelitian (T. Koryati (Ed.)). Jogjakarta: Penerbit KBM Indonesia.
Samsir, Thursina Maulidiyah. (2020), Pengaruh Features Dan Reliability Terhadap Minat Beli Produk Paket Kado Bayi Pada Instagram Djovalyn Baby Shoes. PERFORMA: Jurnal Manajemen dan Start-Up Bisnis Volume 6, Nomor 2.
Sari, K., Sherry Adelia, Ni Made Yusmini, Hasmidar, & Agus Nurofik. (2023). The Role of Perceived Ease of Use, Trust and Perceived Usefulness on Intention to Use Customer of Tix Id. JEMSI (Jurnal Ekonomi, Manajemen, Dan Akuntansi), 9(1), 132–139. https://doi.org/10.35870/jemsi.v9i1.920
Sentosa. Slamet. (2023). Metodologi Penelitian Biomedis. Edisi. 2. Bandung : PT. Danamartha Sejahtera Utama
Setiabudi, Wahyu Ardianto. (2020). Pengaruh Dimensi Kualitas Layanan Elektronik Terhadap Loyalitas Pelanggan Go-Jek Di Wilayah Kota Semarang. Skripsi.
Sugiyono (2022). Metode Penelitian Kuantita019)tif, Kualitatif, dan R&D. Bandung : Alphabeta.
Sujarweni, V. Wiratna. (2023) Metodologi Penelitian Bisnis & Ekonomi. Yogyakarta: Pustaka Baru Press.
Suryawirawan, O. A., Suhermin, S., & Shabrie, W. S. (2022). Service quality, satisfaction, continuous usage intention, and purchase intention toward freemium applications: The moderating effect of perceived value. Jurnal Ekonomi Bisnis dan Kewirausahaan, 11(3), 383-404.
Tjiptono, F., & Diana, A. (2020). Pemasaran (F. Tjiptono, Ed.). Yogyakrta: Penerbit Andi.
Ullah, M. S., Khan, M. K., Oglu, G. R. A., & Yasmin, T. The Influence Of Digital Literacy On Consumer Perceptions And E-Commerce Engagement. Policy Research Journal, Vol. 3,(1), 92-104.
Wardani. (2020). Teknik Menulis Karya Ilmiah. Jakarta: Universitas Terbuka.
Wijaya, Hartono Indrawan and Dewi Mustikasari Immanuel. (2023). Pengaruh Reliability, Performance, Features, Conformance, Durability Terhadap Purchase Decision.
https://journal.uc.ac.id/index.php/performa/article/view/430
Wijaya, Ricky Handika, and Irma Satya Indriyanti. (2022). “Faktor Yang Mempengaruhi Purchase Intention Pelanggan Super Indo Di Kota Bekasi”. E-Jurnal Manajemen Trisakti School of Management (TSM) 2
(1):87-98. https://jurnaltsm.id/index.php/EJMTSM/article/view/1292
