The Effect of Service Quality and Product Availability Towards Customers Repurchase Decision AT UD. Appolo Motor
Pengaruh Kualitas Pelayanan dan Ketersediaan Produk Terhadap Keputusan Pembelian Ulang Pelanggan Pada UD. Appolo Motor
Abstract
This study aims to see the effect of service quality and product connectivity on purchasing decisions. UD Apollo Motor is a company engaged in the field of authorized spareparts motorcycle dealers in the regency of Deli Serdang, North Sumatra. Various brands are sold, including Vario, CBR, PCX, Beat, Supra and others. This research uses quantitative. To prove the hypothesis, the writer uses descriptive method and causal method. The results of this method can be used to prove hypotheses and causation between two or more variables in this study. The coefficient of determination between service quality and product availability in impulse purchases is 51.2%. the regression equation is Y = 3.664 + .473 X. The results of the descriptive statistics show that the average for service quality agrees. The results of the descriptive statistics show that the average for neutral product availability and purchasing decisions is neutral. The conclusion of this study is that service quality has a positive and significant effect on purchasing decisions. Product availability has a positive and significant effect on purchasing decisions. Service quality and product availability have a positive and significant effect on purchasing decisions.
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