Focus and Scope

Digital Transformation: The impact of technology on traditional business models and organizational change.

E-Commerce and Digital Marketing: Consumer behavior in digital spaces, platform optimization, and social commerce.

FinTech and Blockchain: Innovations in financial systems, cryptocurrency, and digital supply chain management.

Management Information Systems (MIS): Optimization of IT infrastructure for organizational management, IS governance, and the strategic integration of information systems in business functions.

Digital Entrepreneurship: Startup strategies, digital ecosystems, and gig economy dynamics.

Data Analytics in Business: The utilization of Big Data, Business Intelligence, and AI for strategic decision-making.