Mirza Alifiah Diani, Mujahid, and Fitriana. “Promotional Strategies and the Role of Tourism Ambassadors in Increasing Tourist Visits in Penajam Paser Utara Regency”. Jurnal Sinar Manajemen, Vol. 11, no. 1, Mar. 2024, pp. 28-36, doi:10.56338/jsm.v11i1.5136.