Mirza Alifiah Diani, Mujahid and Fitriana (2024) “Promotional Strategies and the Role of Tourism Ambassadors in Increasing Tourist Visits in Penajam Paser Utara Regency”, Jurnal Sinar Manajemen, 11(1), pp. 28-36. doi: 10.56338/jsm.v11i1.5136.