[1]
Alimah Nur and Atik Lusia 2023. Pengaruh Strategi Marketing Mix (4P) Dalam Upaya Meningkatkan Kinerja Pemasaran Pada Masa Pandemi Covid-19 (Studi Kasus Pada Geffa Production Sukoharjo): Effect Of Marketing Mix Strategy (4P) In An Effort To Improve Marketing Performance During The Covid-19 Pandemic (Case Study On Geffa Production Sukoharjo). Jurnal Sinar Manajemen. 10, 2 (Jul. 2023), 102-115. DOI:https://doi.org/10.56338/jsm.v11i2.2821.