Mujahid, St. Rukaiya and Gustin Winaria 2024. Implementation of the Influence of Marketing Mix Strategy (4P) on Increasing Sales of Bumi Petung Residence Houses in Penajam Paser Utara Regency. International Journal of Health, Economics, and Social Sciences (IJHESS). 6, 3 (Jul. 2024), 743~750. DOI:https://doi.org/10.56338/ijhess.v6i3.5513.