Klara Salsabila, Eraskaita Ginting and M. Arif Setiawan 2026. The Influence of Personal Branding on Instagram on Students’ Consumptive Lifestyle Behavior (A Study of Communication Science Students, Cohorts 2022–2025, at Sriwijaya University). International Journal of Health, Economics, and Social Sciences (IJHESS). 8, 3 (Sep. 2026). DOI:https://doi.org/10.56338/ijhess.v8i3.11586.